Iron Beast of NJ Branding Design
Iron Beast of NJ is an affiliate of the USA Powerlifting (USAPL) Organization running local meets in the Northern NJ, Long Island, and Lower Hudson Valley area. They host multiple powerlifting competitions every year with some of the most popular ones being the Strong Island Open, Warwick Barbell Bash, and Rocky Rumble.
Check out their Instagram!
Project Brief -
Iron Beast of NJ started hosting powerlifting meets in 2022. In late 2024, as competitions grew in popularity, the need arose for a firm brand identity. With some visual language becoming consistent throughout the various meets, some brand familiarity was already forming. The task at hand now was to group these patterns together, form a strong and distinct brand that would represent the organizers of these events.
Process
Logo Iterations
Results
Alternate Colorways
Iron Beast of NJ
Bringing the grind to Long Island, Lower Hudson Valley, and NJ 💪